Wholesale Program
Partner With Us
Join a growing network of retailers meeting the demand for better, more transparent sleep products. Naturepedic combines certified organic materials, proven retail performance, and strong partner support to help you grow your business.
Why Do Retailers Choose Naturepedic?
- Low return rates (under 5% overall; ~1% in baby)
- Premium positioning that supports higher average order value
- Full assortment across mattresses, bedding, baby, and furniture
- Dedicated partner support, training, and merchandising assets
- Certified organic, nontoxic products customers actively seek out
Proven Retail Performance
Our products are built to perform where it matters most, on your salesfloor and in your customers’ homes.
- Consistent double-digit growth with retail partners
- Return rates under 5% overall
- Just 1.2% return rate in baby category
- Premium positioning with strong sell-through
Products That Drive Sales
A thoughtfully designed assortment that supports conversion, upsell, and long-term customer value.
- Customizable EOS mattress line increases close rates and reduces returns
- Full assortment across adult, kids, baby, and bedding
- Expanded categories including bedroom furniture
- Designed to increase average order value
Built for Today’s Customer
Today’s shoppers are more informed than ever, and our products are designed to meet those expectations.
- Transparent materials and sourcing
- Certifications that carry real weight with consumers
- Strong alignment with health-conscious and eco-aware shoppers
A Complete Assortment, Not Just Mattresses
Naturepedic offers a full sleep and home assortment designed to help you build a cohesive, high-performing category.
From premium mattresses to bedding, baby products, and furniture, our lineup supports both showroom storytelling and online conversion.
Product Categories Include:
Adult Mattresses
- Entry-level to premium models
- Fully customizable EOS options
- Hybrid, all-coil, and all-latex constructions
Crib & Kids
- Certified organic crib mattresses
- Toddler and kids sleep solutions
- Low return rates and strong parent trust
Bedding Essentials
- Sheets, pillows, mattress protectors, and more
- Variety of fabrics, finishes, and colorways
- Designed to support add-on sales and AOV
Bedroom Furniture
- Solid wood beds, dressers, and nightstands
- FSC®-certified wood and low-VOC finishes
- Expanding category with strong retail interest
Easy to Add. Easy to Scale.
We make it simple to integrate Naturepedic into your business, whether you’re expanding your assortment or introducing organic for the first time.
Everything you need to get started and scale with confidence:
- Dedicated sales support and onboarding
- Product education and training
- Marketing and merchandising assets
- Ongoing partner support
- Drop shipping available across the continental U.S.
- Fast, reliable fulfillment
- Designed to reduce friction for your team and your customers
- Organic and nontoxic products are becoming a baseline expectation
- Retailers offering transparency and better materials are seeing stronger engagement and trust
- Supports long-term customer relationships and repeat purchases
- Helps position your store for where the market is heading
Why Naturepedic
Naturepedic has been a leader in organic sleep since 2003. Founded by a board-certified environmental engineer, the brand was built on a simple idea: what you sleep on matters.
Today, we continue to lead with certified materials, thoughtful design, and a long-term commitment to both people and the planet.
Apply to Become a Retail Partner
If you're looking to expand your assortment with high-performing, thoughtfully made products, we’d love to connect.
Tell us a bit about your business and our team will follow up shortly.